CinemaTech
[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Tuesday, March 31, 2009

Just Published: 'Fans, Friends & Followers'


I'm really happy to report that my new book, Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age, is now available in paperback and e-book form (both PDF and Kindle).

Here's how I encapsulate the book's focus:

    The tools to produce films, music, books, and art have been democratized: they’re accessible and inexpensive.

    And the channels to distribute all sorts of creative products have also been blown wide open: today, anyone can distribute a video or a song or an image to a global audience, for free.

    The result is the noisiest, most chaotic marketplace that creative artists have ever known.

    That noise and chaos creates the two biggest challenges facing artists today: how do you cultivate a big audience for your work, and how do you leverage that audience to support your career financially?

    I wrote Fans, Friends & Followers to address those challenges with useful strategies, examples, explanations, and first-person success stories.

Here's an earlier CinemaTech post listing the 30 artists I feature in the book.

On the book's site, there's a free 35-page PDF preview that you can download to get a taste of the book.

There has been some very kind coverage of the book online:

I'm *extremely* grateful to the readers of CinemaTech for all your ideas, feedback and guidance over the years... which have been really helpful in keeping me on the right track. And I thank you on the book's "Acknowledgments" page, too -- so it's official!

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