Audio: Talking About the Future of Indie Film, at SXSW
Some of the things we talked about:
- film financing
- transmedia experiences
- Creative Commons Plus licensing (ways to profit from people sharing and redistributing work licensed under Creative Commons)
- the need for more experimentation and information-sharing among filmmakers
- business models around piracy and file sharing (in particular what Jamie King has been doing with VODO)
- the desire for participation (IE, the audience is no longer just interested in passive consumption)
- the possibility of some kind of "Oprah's Book Club" movement that would involve groups of people watching and discussing films, rather than books
- the rise of YouTube, and whether filmmakers should be paying more attention to what audiences are doing (IE, watching short YouTube videos with groups of friends or colleagues), rather than insisting that the 90-minute film is the only "respectable" product to be making today
And much, much more.
I started the conversation by asking everyone to talk about one big idea or challenge that they'd been thinking about lately.
Here's the MP3, or you can listen by clicking 'Play' below.
Labels: Brett Gaylor, Brian Chirls, Caitlin Boyle, Creative Commons, Financing, Lance Weiler, Liz Rosenthal, piracy, Scott Macaulay, Ted Hope
7 Comments:
I'm sure there is stuff on this that I want to hear, but the audio quality makes it impossible to listen too.
Any chance of a transcript, so I could just read it.
By filmutopia, at 9:20 AM
the quality isn't that great! sorry!
http://www.nyfa.com/film_school/programs/
By what the crust, at 5:57 PM
i braved the terrible audio quality! great conversation.
one question though, who was talking about their 8 year old wanting to be a "movie designer"? would like to give the appropriate credit when i relay the story.
cheers!
By Mister Michael, at 10:37 PM
That was Ted Hope.
By Scott Macaulay, at 12:06 AM
If there's a CinemaTech reader who would be willing to transcribe, that'd be great. I'd be happy to correct it and also add speaker names... but I'm not sure I have time to take on the whole project right now.
By Scott Kirsner, at 4:56 PM
I finally got a chance to listen to the conversation on the way back from Virginia today and I found it fascinating. That being said, I disagreed with a number of the points made. Here's my response (it's a bit long for the comments section):
http://401stblow.wordpress.com/2009/03/22/charting-the-wrong-course/
- Noah
By Noah Harlan, at 8:53 PM
QUICK NOTES from one listen to audio
good discussion, guys and gals! I have plenty I would have added, had i been there but it does a great job of fully scratching that surface!
In the interest not of making a transcript but merely to remind those who braved the audio (use headphones) of who said what and someof the ideas that were thrown out, here is a HORRIBLE set of notes i made listening on the fly
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first speaker:
film maker shane meadows made b+w vignettes of
working class british life
eurostar financed b+w film - the last thing they paid for was "divinci code"
brand sponsored. media agency
tv companies, tech companies, anyone moving into space trying to build thier audience
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brian chrils, technologist
there is an s-curve shape (to innovation)
film, digital photography whatever has a fast ramp and then a leveling off - (film is at a leveled off place as far as narrative is concerned - features and sitcoms, etc)
in the film world the s curve has flattened out and the next one has yet to appear
the result of cultural factors
corporate control, tyranny of discrtetion (hey this stinks, or this contract sucks)
8 million dollar negative pickup deal will bless me at sundance and then i have a career
whats needed is a cultural shift
film industry needs to be more like the tech industry
we can all do this on the set - there is a truck in the way - well we will work around it and it will be better
and yet when we look at the business model, we seem paralysed
why is a film or tv show the length that it is? business model and technical reasons
there is a place for black and white photography - but not all work needs to be b+w
some 18 year old kid makes a bajillion dollars, and then everyone copies it
james spool talking - methodologies and recipies dont work
companies that do well - here is a bag of tricks we can keep, but the main job is to set up a culture
a culture of innovation
a culture of information sharing
-------------------------------------------------
caitlin Boyle
take in content and make it theirs
gates are swinging wide open, she thinks the information sharing is already there, and that audiences are already invoilved in that
she operates outside of the corporate world, - you lisence somethng and then you see it and enjy it but that model is slipping
health care reform - we dont have to reinvent the wheel - we can jerry rig it
what we have now - old model break ing down - but everything goes
in my daily life its exciting - people are paying but individuals are seeing it for free
different fro documentaries
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brett gaylor - how do you follow the piracy approach - volunteer donations is the ultimate friction
how to turn good press into butts in seats
the universal lisence - released under creative commons license
CCplus - you can share and remix for non commercial purposes
if you want to
tv is no good
how to pay - here is the url
dvd - here is this market, this market this market
if i wanted to subtitle it for indonesia, here is my email, we split 50/50
what happens is it gets subtitled and the translation is terrible - can you sell it to more than one person in a given territory
the remixable film - getting around the premier idea and going to multiple festivals
remix manifesto,
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scott macaulay
3rd year i've been to sxsw, first i went to interactive room
interactive
a thousand people listening to one guy wine world video blog from wine glasses with his name on them at target
tony robbins guy
but over here in film section it was "same old people from indie film doing the same old panels"
people who might have been interested in investing in indie films are downstairs investing in apps and widgets
film as brochure, film as outreach, but not film as pure art
what I scott macauluay is about is not medium specific - its about
the work is better than evr iin indie film, most of it happening at the micro budget level
what i embrace at the 2 million and up level is NOT the best work
and yet no one is really making any money
why are some of the people who are coming up, and the established workers, not taking energy from what is going on downstairs
i dont want to say that no one is doing it.... but how to we get back to things i'd love to make and things I'd love to do, things that have value to me
how the business models and delivery methods inform the audiences value of the work
i worry that the devaluation in the audiences mind comes about when it comes to the viwer so easily - seeing in a browser window
the google book settlement -
everything is nbeing pushed towards an ad model
the CPM is at a good point, now its all about streaming up
the person who will pay 100 dollars, only has to pay 2 cents
the passionate fan has no avenue to suport
someone 69k DVDs - 20 bucks apiece
100 dollar fetish object
is the object going away?
lewis hyde's "the gift"
10 years ago the publishing world was in a slump,the opera book club revived it with house parties all over the country watching
individual robert greenwald brave new theaters
how many book clubs could i join
arts oriented community based
it may exist but where is the "film of the month" club
---------------------
did you see the thing on you tube? at a party and everyone goes to the computer and looks at stuff for an hour and a half
is a feature film format and its relationship to a younger generation strong enough to retain the interest
is your aspirtation to becvome peter jackson, and make longer and bigger - the audience is moving in ghte opposite direction
audience wants to hang around and watch 3 minute clips
8 year old clips he wanted to be a film designer
makes the trading cards, the action figure, the DVD
when he says Pokemon, he means all of Pokemon
when he says lego, he means lego community
culturally they say "i'm into emo and thrash"
in film there is no way to organize people
where is the discussion group BUILT in to an art film - the conversation has already taken place - and maybe you get a bit of it in a commentary track but its an afterthought
a huge blogging audience out there - how do you get people into the decentralized approach of an opera book club -
sitting to the next table in a restaurant, and saked them, do you know about book clubs? they would say yes, but then ask them do you kow of any movie clubs?
15 great under a muillion movies a year
previously there were maybe 3
organized not for profit community, but cant seem to lock in to where that is
once a month undicoveded netflix model, church groups,
there is no central data base to see where all the clubs are - yes there is, its the internet but it is decentralized
the comunity = people
they have certain habits, not so healthy realtionship w habits
people would pay for music by buying a CD - now it is gone
yet now there is a 5 dollar bottle of water
software bill gates fm now on we will pay for software and it will come in a box
and we all did it for 20 years!
why does the community say "this habit is over" and also how do individuals manage to say "now do this habit"
audieces dont care about production values anymore
can you charge people for content or not? are we all buskers now, playing onthe subway for free?
communities are hungry for that programming - and they will pay
LA film festival mark Gill, the sky is falling - there are too many films -
how can we allign the
take down the tollgate, but sell a faster engine
maybe the idea is not, "how can i withold my movie from you " but how can i give you a fun film and then charge you to see it with a new ending?
we need to rely in a lot of people to come up with a
most people use flickr for free howver there is a premium model
we would rather a million download for free, guilt free, and 30k buy a dvd than
3000 steal it and 10k buy it
not unless we embrace the free
a lot of cmes down to behavior of consuming the media
the sooner we realize everyone at a dinner party goes to scren wathc you tube
the interactive is booming, some came frmo the venture capital side
innovation is similar, they create a site and someone gives them capital for it
what happens with media, people are locked in to forms
accessibility vs creativity
R and D - apps and widgets, fundamental parts of the process where there is friction
people who make more money than film makers
yes, eevrybody experiements how do we move from experimental to $$$
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By JeanDodge, at 11:29 AM
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