Big D-Cinema Win for Sony Electronics and 4K
AMC has signed a $315 million deal with Sony to deploy 4K digital cinema projectors in the U.S.
"Digital cinema gives us a huge opportunity to do 3-D, live broadcasts and playback of live events," AMC exec Frank Rash tells the New York Times.
Variety notes that AMC already has 150 of the Sony SXRD digital projectors in its theatres, 29 of which also are outfitted with the RealD system for playing 3-D content.
AMC's initial deal with Sony for 4K projectors happened back in 2007. Installation of this new batch will start soon, and continue through 2012.
One question I have: wasn't Digital Cinema Implementation Partners formed specifically to handle these kinds of deals for AMC, Regal, and Cinemark? Where were they?
"Digital cinema gives us a huge opportunity to do 3-D, live broadcasts and playback of live events," AMC exec Frank Rash tells the New York Times.
Variety notes that AMC already has 150 of the Sony SXRD digital projectors in its theatres, 29 of which also are outfitted with the RealD system for playing 3-D content.
AMC's initial deal with Sony for 4K projectors happened back in 2007. Installation of this new batch will start soon, and continue through 2012.
One question I have: wasn't Digital Cinema Implementation Partners formed specifically to handle these kinds of deals for AMC, Regal, and Cinemark? Where were they?
Labels: 4K, AMC, DCIP, digital cinema, Sony
posted by Scott Kirsner at
9:24 AM
1 Comments:
So 29 out of 150 for 3D. Is that going across the board? 20% fitted with 3D? Seems like AMC is hedging on 3D. Maybe they (the exhibitors) have a hunch that the studios are blind to?
By
GBH, at 5:00 PM
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