Tinch on 2009
Roger Erik Tinch of CineVegas has a great post today on 'Distribution & Consumption in 2009.'
Here's a salient tidbit:
Here's a salient tidbit:
Short form content is online king
Duh, right? Then why are companies still trying to push for feature film distribution through widgets and the like? Who wants to watch a two hour movie on a 2-inch by 2-inch size player? Go to what’s this year’s success story, Hulu, and see what the top 20 viewed videos are. Most are between 10 - 20 minutes with a smattering of 44 minute episodes. The first feature film doesn’t show up until #27 with the THE FIFTH ELEMENT. The fact that a big Hollywood film on a popular video site that’s being shown for free can’t even break into the top 20 reveals a lot about our viewing habits.
Labels: CineVegas, distribution, Hulu, Netflix, Roger Erik Tinch, The Conversation
posted by Scott Kirsner at
12:26 PM
1 Comments:
Scott--
I've responded to Tinch's article on my own blog, and in light of the fact that I disagree quite strongly with his predictions, I thought you might be interested in an alternative viewpoint:
http://www.oakstreetfilms.com/2008/12/19/the-present-is-not-the-future/
By
Jarrod Whaley, at 2:35 PM
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