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AD: Fans, Friends & Followers

Thursday, December 18, 2008

Tinch on 2009

Roger Erik Tinch of CineVegas has a great post today on 'Distribution & Consumption in 2009.'

Here's a salient tidbit:

    Short form content is online king

    Duh, right? Then why are companies still trying to push for feature film distribution through widgets and the like? Who wants to watch a two hour movie on a 2-inch by 2-inch size player? Go to what’s this year’s success story, Hulu, and see what the top 20 viewed videos are. Most are between 10 - 20 minutes with a smattering of 44 minute episodes. The first feature film doesn’t show up until #27 with the THE FIFTH ELEMENT. The fact that a big Hollywood film on a popular video site that’s being shown for free can’t even break into the top 20 reveals a lot about our viewing habits.

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