Invite Only: NFL's 3-D Demo This Week
From the Wall Street Journal:
The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters.
This isn't the first time the NFL has participated in a 3-D experiment. In 2004, a predecessor company to 3ality filmed the Super Bowl between the New England Patriots and the Carolina Panthers. When Sandy Climan, 3ality's chief executive officer, shows the footage, "people crouch down to catch the ball," he says. "It's as if the ball is coming into your arms."
The Hollywood Reporter adds:
The test will serve as a proof of concept for the possiblities of 3-D televised sports in the home because several consumer 3-D ready displays will be used.
"This broadcast will be an exciting test of how 3-D could affect fans' experience in the future," said Howard Katz, the NFL's senior vp broadcasting and media operations.