The Future of the Internet Video Business, with Fred Seibert
I had a chance this morning to chat with noted smart guy Fred Seibert.
Fred has been a key creative force at Nickelodeon, MTV, and Hanna Barbera, and he now runs nextnewnetworks and Frederator, both of which focus on creating and distributing content for the digital realm, and building communities around it.
I recorded most of our conversation. In it, we covered:
People creating content for the Web today may only be earning "digital pennies," Fred told me. But just as the music and movie and TV businesses were tiny at the start, Fred's a big believer that digital dollars are not far off for producers of digital entertainment.
Here's the file: MP3 audio, 31 minutes long.
Fred has been a key creative force at Nickelodeon, MTV, and Hanna Barbera, and he now runs nextnewnetworks and Frederator, both of which focus on creating and distributing content for the digital realm, and building communities around it.
I recorded most of our conversation. In it, we covered:
- What sorts of content has been successful on nextnewnetworks
- Whether advertising can support high-quality content
- Whether viewers care about production values
- How to build loyalty for on-going Web series
- How to turn viewers into participants and collaborators
- Opportunities for new formats and approaches to making content.
People creating content for the Web today may only be earning "digital pennies," Fred told me. But just as the music and movie and TV businesses were tiny at the start, Fred's a big believer that digital dollars are not far off for producers of digital entertainment.
Here's the file: MP3 audio, 31 minutes long.
Labels: advertising, Fred Seibert, Frederator, Internet video, MTV, Next New Networks, Nickelodeon
posted by Scott Kirsner at
1:13 PM
3 Comments:
Nice insight and thoughts on the market. MTVs development is the best example and gives us hope.
I think NNN is on the right way to engage producers who bring their communities with them. But theis is a big problem that many creativ filmmakers don't have the time or know how to engage these communities. some workshops in would help them to realize this first step.
another good thought on the producers motivation. there are many of them how can afford some higher production cost for theis product. giving them some perspective is another step to build uo a networked. but here we are in the situation to tell people what to do or what they have to expext. and that doesn't work, i confirm.
i wonder how they convince advertisers that pennies become dollars in the end. nice interview anyway.
By
Chris, at 5:24 PM
Interesting interview. That guy sounds like he's selling me a miracle cure for baldness. But interesting nonethless.
Total sidenote: from an audience POV, listening to the podcast, I wish Scott would take a page from Katie Couric. Katie asks the question and then lets the interviewee hang herself...or provide a useful answer, as the case may be. I felt like Scott was interfering with the guy's answers while he was exhaling all that hot air. Scott's questions are always good. And he's very informed and passionate about this. Just give them more rope, is all I can say.
Everyone's a critic, right?
By
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