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Tuesday, December 23, 2008

3-D Gets 'Bloody'

What do you think.... will Lionsgate's 'My Bloody Valentine 3-D' help or hurt the deployment of digital 3-D equipment?

The New York Times wrote today about the mid-January release:

    If “My Bloody Valentine 3D” is a success — and with a modest budget of about $20 million, success is easily within reach — the next big thing in horror could be at hand, said Joe Drake, the co-chief operating officer of Lionsgate and the president of the studio's motion picture group. “We see 3-D horror as financially lucrative and creatively exciting,” he said. “We want to break some new ground here in R-rated fare.”

    ...For studios like Lionsgate that focus almost exclusively on young moviegoers, the rush to 3-D technology is an attempt to adapt to the demands of the texting-while-driving-while-eating crowd. Teenagers and young adults, crucial to the health of movie exhibition, are increasingly unaccustomed to sitting still for two hours in a theater, studio executives say.

    “I was excited to pursue the 3-D element because it feels really fresh and unique,” Patrick Lussier, who directed the “My Bloody Valentine” remake, said. “It’s visually stunning and a new way for this audience to experience a film but isn’t painful in the way some of the old 3-D films were, where they just rammed stuff in the audience’s face.”

The last time I talked with James Cameron about the spread of 3-D cinematography, he did express some worry about "down-market" 3-D releases. "Hopefully [3-D] doesn’t fall into that ghetto where it used to live, with 'Friday the 13th' or 'Jaws 3,'" he said.

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