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Tuesday, April 07, 2009

Will YouTube Ever Be a Place for Long-Form Content?

There's news this week that YouTube and Sony are negotiating to bring more full-length films to YouTube. From CNET's coverage:

    Founded in 2005, YouTube made a name for itself by showcasing amateur-made snippets as well as hosting scores of illegally posted clips from the best TV shows and films. YouTube has done much to rid the site of pirated content, but the flip side is that most of the hot shows and films that generated big viewership are gone. At the same time, a host of Web video services are offering full-length films and TV episodes online. To compete, YouTube is trying to get access to the same premium content but has so far only acquired a handful of films from the archives of Metro-Goldwyn-Mayer.

What do you think... will long-form viewing ever be part of the YouTube experience, or is this something that Hulu and Netflix and others will eventually own?

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