Two blog posts worth a look
- Kara Swisher of the Wall Street Journal on whether Hollywood gets the Net, and will be able to produce hits in the new medium:
Many of the earliest Net hits ("This Land," "Evolution of Dance") haven't been from Hollywood. But look what happens when a big Hollywood star like Will Ferrell makes a video and puts it on the Net. Instantly, a skillion views. Don't count Hollywood (or rather, don't count Hollywood creatives) out.
- Om Malik on "Why Hollywood Suddenly Loves Tech." As DVD sales stall, Hollywood is looking to digital downloads as a savior, Om theorizes.
Partially true, but they still are trying to stick with DVD pricing... and make any company that wants to distribute their content make all sorts of revenue guarantees about how many downloads they're gonna sell.
...there is little on YouTube and many other sites on the Web now that could ever gross what the next “Harry Potter” movie will, but what is there definitely costs a lot less, is improving in quality quickly and will eventually (remember, these are the first innings) yield just the kind of hit that Hollywood loves. I am betting that hit will not be from Hollywood.
Many of the earliest Net hits ("This Land," "Evolution of Dance") haven't been from Hollywood. But look what happens when a big Hollywood star like Will Ferrell makes a video and puts it on the Net. Instantly, a skillion views. Don't count Hollywood (or rather, don't count Hollywood creatives) out.
- Om Malik on "Why Hollywood Suddenly Loves Tech." As DVD sales stall, Hollywood is looking to digital downloads as a savior, Om theorizes.
Partially true, but they still are trying to stick with DVD pricing... and make any company that wants to distribute their content make all sorts of revenue guarantees about how many downloads they're gonna sell.
Labels: digital downloads, DVD, Will Ferrell, YouTube
posted by Scott Kirsner at
8:43 PM
2 Comments:
Partially true, but they still are trying to stick with DVD pricing... and make any company that wants to distribute their content make all sorts of revenue guarantees about how many downloads they're gonna sell.
Not only that, but they are telling us that once we download the file we can't burn it to a disc or place it in an ipod or even transfer it to another computer in the same household.
And the hoops we have to jump through just to get to the download phase - all the buttons we have to click, settings to reinstall - really hurts downloading. Downloading will be huge when:
- I only have to hit one button, and then it starts to play as it downloads.
- I can drag the file on my desktop to any device I have connected to my computer.
- Its all advertising driven. I'll watch a commercial at the beginning of a program, if I only have to pay a small amount to own the movie or get it for free. Remember that's what DVD did for the home entertainment business - made it a sales driven business and not a rental based model.
Until that all happens - the internet will be like the wild, wild west before the railroad. You'll never know what lurks over the next rise.
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