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Wednesday, January 18, 2006

Netflix takes on a bigger role...

...in the financing, promotion, and distribution of movies, according to this piece in the Hollywood Reporter today. Gregg Goldstein writes:

    Under the joint venture, Roadside will release the film theatrically, co-financing all prints and advertising with Netflix. The companies will split video and TV release costs, with Netflix co-promoting the theatrical release on its Web site. The film will carry Roadside and Netflix logos, and a June theatrical release is tentatively scheduled. ...Netflix will promote the film at its various release stages.