Now, you too can do product placement

Chrysler has cooked up a clever marketing scheme for this year's Sundance Film Festival - and I mean that in a good way...

Make a short film using Activision's game "The Movies," and put a Chrysler vehicle into it, and you could win a car. Chris Marlowe writes:

The winning film will be announced during May's Electronic Entertainment Expo in Los Angeles, and the grand prize will be a Chrysler Crossfire.



Chrysler vp Jeff Bell said the competition is a "great way to support the craft of filmmaking while extending the Chrysler brand to a greater audience."

(The Make blog observes that when you produce a movie using "The Movies," ownership of the end product is nebulous.)