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Tuesday, June 24, 2008

'Distribution Now' panel from Silverdocs

Dave Nuttycombe was at the Silverdocs panel titled 'Distribution Now: Strategic Thinking for the Feature Doc,' and he posts these notes.

The consensus was that theatrical releasing is "screwed up," but that other opportunities are emerging. A snippet:

    ...[T]he new distribution strategy is “all about what you can do that’s analog.” That is, bringing people together and offering them something that they can’t get from the Internet.” Loyal audiences love community. To that end, [Jim] Browne [of Argot Pictures] mentioned the film 'Note By Note: The Making of Steinway L1037.' The piano company agreed to support the film by putting the namesake product on “tour,” trucking it to screenings and hiring Steinway artists to play it at shows.

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  • This is exactly what I have been talking about. In the new distribution/revenue stream model, business alliances are the bedrock of success. I'd take it one step further if I were the filmmakers...if Steinway sees a jump in sales due to the film coming out an agreement should be in place to share profits with the filmmakers. If such a model can be proven to work, over time, films can be provided free of charge, anywhere, at anytime...just as the modern audience wants it.

    By Blogger GB, at 2:39 PM  

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