'Distribution Now' panel from Silverdocs
The consensus was that theatrical releasing is "screwed up," but that other opportunities are emerging. A snippet:
...[T]he new distribution strategy is “all about what you can do that’s analog.” That is, bringing people together and offering them something that they can’t get from the Internet.” Loyal audiences love community. To that end, [Jim] Browne [of Argot Pictures] mentioned the film 'Note By Note: The Making of Steinway L1037.' The piano company agreed to support the film by putting the namesake product on “tour,” trucking it to screenings and hiring Steinway artists to play it at shows.