New Online Series for Sony Pictures TV
From Sarah McBride's piece:
In addition to generating some ad revenue on the Web, Sony hopes that launching the show online will translate into strong sales for the DVD, much as a good start in theaters builds DVD sales for feature movies.
"We're not expecting to make all our money back in that initial [online] window," says Sean Carey, senior executive vice president, Sony Pictures Television.
Key for these bigger-budget Web series will be getting them distributed on lots of sites, and sparking some geniune Internet buzz around them. (I feel like the only things I heard about 'quarterlife' and 'Prom Queen' was from mainstream media articles about them.)