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Thursday, June 12, 2008

Does this news matter? Roku sells out of its new Netflix set-top box

When Amazon sold out of Kindle e-book readers after just a few days, I was skeptical: they'd never announced how many were available in that first production run. Was it 100? 1000? A million?

Now, we've got the same situation with Roku's new $99 set-top box that delivers "Watch It Now" streaming movies from Netflix: they're sold out, according to the San Jose Mercury News, but no one will say just how many were available.

So does it matter that Roku is "sold out" of its set-top box? Or is this just a PR gambit to make the device seem "hot"?

(Or maybe it's a manufacturing snafu: Roku says it'll take six to eight weeks to clear up the backlog, according to the Silicon Valley Business Journal.)

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