What Percentage of DVDs Are Rented Today Through Vending Machines?
But there's this interesting tidbit in the story about where the DVD rental business stands today:
Redbox and its vending rivals now have 19 percent of the rental market, compared with 36 percent for rent-by-mail services (Netflix) and 45 percent for traditional stores, according to the NPD Group, a market research company. NPD estimates that vending will grow to a 30 percent share by the end of next year, at the expense of traditional stores.
I didn't realize that vending machines and Netflix now represent the majority of the DVD rental biz....