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Friday, August 14, 2009

Exploring Tectonic Media Shifts, Later This Month

I'm looking forward to the big, biennial NAMAC conference being held in Boston later this month, August 26-29.

(To the uninitiated, NAMAC is the National Alliance for Media Arts & Culture, a group of organizations dedicated to "the independent moving image arts, or what we call the 'media arts.'")

I'll be running a workshop (hopefully a very interactive, useful, high-energy one) on Friday, August 28th about the challenges of cultivating audiences and generating revenue in the digital age.

We're in the midst of a major tectonic shift in the way media is produced and consumed, and the conference will address a lot of the big questions that are being raised by this shift -- questions that I often blog about here.

Questions like...

- What kinds of content are people watching, and what platforms are they watching it on?
- What makes content 'go viral'?
- How do viewers want to participate with content-makers?
- How do you get viewers to do something after they've viewed your content?
- What is the relationship between content and social networks?

The event brings to Boston some very smart, forward-looking people, including Wendy Levy from BAVC, filmmaker and media prof Brad Lichtenstein, Tamara Gould from ITVS, Joaqin Alvarado from the Corporation for Public Broadcasting, and filmmaker Thomas Allen Harris. (And, I'm sure, many others whom I just haven't yet met.) I'm looking forward to it...

For locals interested in attending the conference, there is a $75 day rate (and a $50 student rate.)

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