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Thursday, July 16, 2009

Worth Reading: Crowdsourced Animation...AMPAS Rules & The Internet...'United Breaks Guitars'...The Etsy Economy, And More

A bunch of great stuff to point you to... some of which I've tweeted about earlier in the week...

- Sony Pictures is going to handle theatrical distribution of a crowd-sourced animated short called "Live Music" this November, from the start-up company Mass Animation. The budget was about $1 million (spent on what, exactly?), and 51 people around the world contributed shots; each was paid $500 (that adds up to about $25,000 of the budget) and will get a credit on the film. Here's the press release, the Mass Animation Facebook page is here (they don't seem to have a corporate site), and the teaser is below:

-Filmmaker Noah Harlan has this thoughtful rant about the Academy's Rule 12, which limits experiments with day-and-date releasing (at least if you want to be Oscar-eligible.) The rule says: "No type of television or Internet transmission of a contending documentary feature may occur anywhere in the world until 60 days after the completion of the New York and Los Angeles seven-day qualifying runs.” Here's an earlier Deadline Hollywood post on the issue.

- Some analysis of the impact of the music video "United Breaks Guitars" (worth watching if you haven't seen it) -- a customer complaint about United Airlines that turned into a viral hit.

- Fortune Small Business looks at the online crafts marketplace Etsy, where a few artists earn six figures annually -- but most are still working day jobs.

- Adam Chapnick points us to this important explanation of how to create "overlays" on your YouTube videos -- for instance, to suggest to viewers that they buy your DVD/CD/book.

- I'm a big Steely Dan fan, and I love the approach they're taking on their summer tour: playing some "Internet Request" concerts, where the entire set-list will be determined by fans.

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  • Why does crowd sourced = the abused of the goodwill of artists? $500 each out of a $1m budget? Pathetic.

    Loved the United video.

    By Blogger GBH, at 9:56 PM  

  • Hey scott, is there info on what the other money was spent on? I would be interested in seeing that spend allocation. Thx Dave

    By Blogger David Geertz, at 1:27 PM  

  • David-

    None that I've seen. But they hired Steve Vai as the "voice" of the guitar, so that was clearly some... probably hired "real" editors and sound folks... what else?

    By Blogger Scott Kirsner, at 7:35 PM  

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