Kickstarter: New Site for Crowd-Funding Projects
They're featured in the New York Times today. From the piece:
Earl Scioneaux III is not a famous music producer like Quincy Jones. He is a simple audio engineer in New Orleans who mixes live albums of local jazz musicians by day and creates electronic music by night. He had long wanted to pursue his dream of making his own album that married jazz and electronica, but he had no easy way to raise the $4,000 he needed for production.
Then he heard about Kickstarter, a start-up based in Brooklyn that uses the Web to match aspiring da Vincis and Spielbergs with mini-Medicis who are willing to chip in a few dollars toward their projects. Unlike similar sites that simply solicit donations, patrons on Kickstarter get an insider’s access to the projects they finance, and in most cases, some tangible memento of their contribution. The artists and inventors, meanwhile, are able to gauge in real time the commercial appeal of their ideas before they invest a lot of effort — and cash.
...Mr. Scioneaux, who ultimately raised $4,100, offered a range of rewards to his supporters: for a $15 payment, patrons received an advance copy of the album; for $30, they got a personal music lesson as well. A payment of $50 or more got both of those, and a seat at Mr. Scioneaux’s dinner table for a bowl of his homemade gumbo and a chance to listen to some of his studio recordings. “I didn’t expect people to be all over that one,” he said, “but it sold out almost immediately.”
There's also more in a blog post on the Times' Web site.
Unfortunately, right now you have to be based in the US to use Kickstarter, and you have to get an invitation from some unknown source. Clearly, they don't want the site flooded with more projects that their donors can support... which seems smart. (They also aren't taking a percentage out of the money that gets donated just yet.)