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AD: Fans, Friends & Followers

Thursday, July 26, 2007

Netflix's new(ish) blog

Michael Rubin over at Netflix started the Netflix Community Blog back in May -- but I'm just discovering it. Lots of talk about new features being added to the site, or under consideration -- and a chance to post comments and ideas.

(Here's my friend Meghan, who manages the Netflix Queue, communicating with Netflix customers about it.)

Increasingly, this is the way every company is going to stay in touch with their most loyal customers, developing new generations of the product by listening.

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