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One more sign that movie marketing spending is out of control, and not nearly as effective as it once was: Lions Gate Entertainment said it spent $35 million marketing "Lords of War" and "The Devil's Rejects," which led to a $26 million loss on those flicks. Lions Gate lost $14 million for the quarter.
Thomson's Technicolor division announced a plan to finance its own roll-out of digital cinema gear in as many as 15,000 screens in America (out of a total of 36,000) over the next 10 years. Now, Technicolor and AccessIT will be vying with one another to sign up theater-owners to participate in their roll-outs.
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