YouTube Adds Analytic Info
YouTube is announcing a new feature called "Insight," which gives video creators a way to see where there video is being watched (there's a cool map of the world with countries that light up) and when (is your video a Monday-morning-at-the-office-hit?)
From the NY Times coverage:
YouTube explains the service -- and how you can use it -- here.
From the NY Times coverage:
...YouTube executives suggest that marketers can use the tools in several ways. A movie studio might run several versions of a trailer to see what is catching on where, and if a humorous spot is catching fire in Texas, might start running that trailer as a TV ad in the state.
A political campaign could test spots of a candidate discussing the environment or the economy; if an environmental spot is popular in Pennsylvania, that might help decide what the candidate stumps about there.
During a YouTube test of the feature, a band uploaded its music performances, determined which states it was popular in via Insight, and planned a tour around that.
YouTube explains the service -- and how you can use it -- here.
Labels: analytics, Google, Internet video, measurement, YouTube
posted by Scott Kirsner at
11:29 AM
1 Comments:
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