YouTube Adds Analytic Info
From the NY Times coverage:
...YouTube executives suggest that marketers can use the tools in several ways. A movie studio might run several versions of a trailer to see what is catching on where, and if a humorous spot is catching fire in Texas, might start running that trailer as a TV ad in the state.
A political campaign could test spots of a candidate discussing the environment or the economy; if an environmental spot is popular in Pennsylvania, that might help decide what the candidate stumps about there.
During a YouTube test of the feature, a band uploaded its music performances, determined which states it was popular in via Insight, and planned a tour around that.
YouTube explains the service -- and how you can use it -- here.