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AD: Fans, Friends & Followers

Thursday, March 27, 2008

YouTube Adds Analytic Info

YouTube is announcing a new feature called "Insight," which gives video creators a way to see where there video is being watched (there's a cool map of the world with countries that light up) and when (is your video a Monday-morning-at-the-office-hit?)

From the NY Times coverage:

    ...YouTube executives suggest that marketers can use the tools in several ways. A movie studio might run several versions of a trailer to see what is catching on where, and if a humorous spot is catching fire in Texas, might start running that trailer as a TV ad in the state.

    A political campaign could test spots of a candidate discussing the environment or the economy; if an environmental spot is popular in Pennsylvania, that might help decide what the candidate stumps about there.

    During a YouTube test of the feature, a band uploaded its music performances, determined which states it was popular in via Insight, and planned a tour around that.

YouTube explains the service -- and how you can use it -- here.

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