Tongue-in-Cheek Marketing for Pixar's Next Project
I think you just stand back and learn.
Here's the Web site for Buy n Large, a fictional Wal-Mart-like retailer that seems to play some sort of role in the forthcoming Pixar movie 'Wall*E,' due out next summer.
There's no mention of the movie at all.... but lots of pages with lots of hidden gags. You can even buy real Buy n Large t-shirts, neck ties, and coffee mugs, to show your allegiance to the corporate megalith.
Here's the early trailer for Wall*E. No official site yet, but that's OK. (I only wish Apple made their movie trailers embeddable.)
Labels: Apple, Buy n Large, marketing, Pixar, Wall*E
5 Comments:
as much fun as they make of large corporations with that site, i can't imagine it'll be long before someone calls either pixar or apple to task for doing something similar to this:
"All acquired customer information becomes the property of the Buy n Large corporation and can be used (but is not limited to) any venture the Buy n Large Corporation deems beneficial to it. "
By
deepstructure, at 4:11 PM
Hopefully Wal-Mart has a good sense of humor. This is clearly about them... and they are, of course, the planet's biggest seller of DVDs. ;)
By
Scott Kirsner, at 9:22 AM
I much prefer CostCo, as their greeters say "I love you" when you enter.
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Unknown, at 7:31 PM
Best regards.
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Admin, at 2:54 PM
^^Thanks!!
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