WSLD: What Should Lucasfilm Do?
Over the weekend, I watched 'Raiders of the Lost Ark' with my niece and nephew, who own the whole Indy series on DVD. (My nephew, 5, does a mean imitation of Short Round, from 'Temple of Doom.')
One thing I noticed: Lucasfilm still offers none of its movies, neither 'Indy' nor 'Star Wars,' as a digital download. You can't buy them on Movielink, CinemaNow, Unbox, or iTunes. Interesting strategy from a company that prides itself on being in the technological vanguard...you can either buy the DVDs, or hunt for an illicit digital version on the peer-to-peer networks.
Here are two questions to ponder: why wouldn't Lucasfilm release the 'Indy' trilogy online in advance of next year's new installment, 'Indiana Jones and the Kingdom of the Crystal Skull' (out May 22nd, 2008)? And if they did, what might they do to promote it?
- What if they offered three or four great clips from each movie, which bloggers and Web site publishers could embed? (The clips might be followed by a post-roll ad promoting the availability of the full movie.)
- What if they offered "sides" from a few famous scenes, which savvy users could edit themselves into: imagine your kid sister running from the giant ball at the beginning of 'Raiders.'
- What if they added 'extras' and 'bonus material' to the download -- something few studios have done with their Internet releases.
- Or what if they experimented with a slightly lower price for the download-to-own version, to see if fans would respond? IE, could you sell a million downloads at $6.99, where you might only sell half a million at $9.99?
- What if Lucasfilm partnered with the guys who made a shot-for-shot remake of 'Raiders,' and released it free on YouTube or another video-sharing site, with an intro from George Lucas or Steven Spielberg, promoting the availability of the originals. (The trailer of the remake is here.
What would you try, if you had the 'Indy' movies in your catalog?