Tongue-in-Cheek Marketing for Pixar's Next Project
I think you just stand back and learn.
Here's the Web site for Buy n Large, a fictional Wal-Mart-like retailer that seems to play some sort of role in the forthcoming Pixar movie 'Wall*E,' due out next summer.
There's no mention of the movie at all.... but lots of pages with lots of hidden gags. You can even buy real Buy n Large t-shirts, neck ties, and coffee mugs, to show your allegiance to the corporate megalith.
Here's the early trailer for Wall*E. No official site yet, but that's OK. (I only wish Apple made their movie trailers embeddable.)