Three Quick Links for the SXSW Crowd

- For my session with ze frank on Saturday, March 13th at 3:30 PM, you can submit questions (and vote on questions submitted by others) right here.

- For my session with Gary Hustwit on Sunday, March 14th at 3:30 PM, you can submit questions (and vote) right here.

- Finally, here's some info about getting your free copy of the Fans, Friends & Followers e-book (a $12 value, as they say on teevee). (BoingBoing was kind enough to blog about the e-book offer, which only lasts for the duration of SXSW, earlier this week.)

(If you find me at the event, I may also have paperback copies of FFF with me [$15], which I'm happy to inscribe. Don't be afraid to ask...)

What I'll Be Up to at SXSW

I'm always psyched to go down to Austin in March for South by Southwest. Austin makes you feel hip even if you are not. I love seeing movies at the Alamo Drafthouse and the Paramount. I really enjoy the collision of interactive people and filmmakers in the same space. I always eat too much barbecue.

This year, I'm doing two sessions there.

One is an on-stage conversation with the pioneering Web artist, prankster, and videomaker ze frank, on Saturday, March 13th. I talked to ze for my book "Fans, Friends & Followers," and I've seen him speak, but we've never really met in person, so I'm looking forward to it. One of the themes we're hoping to explore is how do you really connect with people in the digital realm, get them engaged, get them participating in meaningful ways.

The second, on Sunday, March 14th, is a session with doc-maker Gary Hustwit. I'm going to share some of the tools and strategies from "Fans, Friends & Followers," and we're going to talk about Gary's experiences building awareness for films like "Helvetica" and "Objectified," and how he has handled his DVD and digital distribution.

Hope to see you there -- and if not, SXSW is great about getting videos of all their sessions online in the months after the festival.

Audio: Sunday's Panel on 'Where Film & Internet Collide' at the Apple Store SoHo

There was a really great crowd at the Apple Store SoHo yesterday for the panel that IndieGoGo organized about how the Internet is changing production, promotion, and distribution.

A bunch of folks had Flip cams (and other cameras) in the audience, so if you recorded video of some of the panel, do post a link to it in the comments here.

I've got some rough audio (listenable, but recorded on my iPhone) of the entire panel, which runs 90 minutes. Slava Rubin of IndieGoGo talks first, then me, then Gary Hustwit, Noah Harlan, and Chris Roberts (just to give you a feel for people's voices.) Gary makes docs... Noah does narrative and transmedia stuff... Chris mostly narrative.

You can read some tweets from the panel here. Some interesting tidbits: we talked about how to promote your film on Twitter, various funding and business models for film and Web video series, and how much life the DVD still has in it (doc-maker Gary Hustwit predicted that this is the last year he'll make DVDs for his films, and speculated about a really nicely-designed USB drive that would contain one of his films.) We also bashed iTunes a bit for being so impenetrable to indie film and video folks who'd like to sell their work there.

My favorite tweet about the panel: "'Where Film & Internet Collide' panel is the MOST informative event at NYC#internetweek hands down..." I didn't attend other events at Internet Week, but I'm sure that person is right.

Here's the MP3 file, or just click play below.

Gary Hustwit, Lance Weiler, Christopher Roberts, and Me ... Next Sunday at the Apple Store SoHo

I'm psyched to be moderating a panel next weekend as part of Internet Week NY that will focus on changes in film funding, distribution and marketing.

Here's the event info on Facebook. It runs from 2:30 to 4 PM on June 7th at the Apple Store in SoHo, and it's free (though space is limited, and I'm told it was standing room only last year.)

Gary Hustwit (director of docs 'Helvetica' and the new 'Objectified') was a huge hit on my panel at SXSW this past March... Lance "Mr. Transmedia Experience" Weiler is always great... and I'm eager to meet Christopher Roberts, director of 'Up With Me'. (The panel is organized by the nice folks at IndieGoGo.)

The Reality of DVD/Digital Revenues Today: 90-10

I took just a few notes while I was moderating yesterday's SXSW Film Fest panel on 'The Future of DVDs and Digital Distribution.' It was populated with execs from New Video (one of the biggest funnels that gets indie films onto iTunes), Cinetic Rights Management, and SnagFilms, but the folks who really made the panel, I thought, were filmmakers Gary Hustwit and Morgan Spurlock. Unlike most of these panels, where people talk in generalities, this time we got some specifics about where we are today.

Hustwit and Spurlock and the other panelists seemed to agree that even if you can get your film placed on a few of the big digital marketplaces, such as iTunes, Hulu, Snag, and Netflix's streaming service, you'll do well today to earn about one-tenth the revenue that you earn from DVD. They seemed to agree that there's about a 90/10 breakdown today, in terms of the ratio of DVD revenues to digital.

Hustwit said that 'Helvetica' has earned about $60K in digital revenues so far... and it's among the top ten documentary rentals and downloads on iTunes.

Spurlock's film 'Super Size Me' is among the most popular films on SnagFilms, the site that sells advertising around documentaries and shares a slice of the money with filmmakers. Yet he said that 'Super Size Me' and 19 other films he'd supplied to the site earned just $1,200 from Snag over a two-month period. 'Super Size Me' alone sold almost 70,000 DVDs in the last quarter of 2008, he said.

"If you’re looking to pay your rent [with digital distribution], not so much," Spurlock said. "But if you’re looking to pay your phone bill, you have a great chance."

Steve Savage from New Video and Matt Dentler from Cinetic Rights Management also shared a bit about the fees they charge filmmakers when they assist with digital distribution on various platforms. After the platform takes its cut (iTunes takes 30 percent of revenues, for instance), New Video takes about 15 percent more... and Cinetic takes a 25 percent fee.

Hustwit was quite vocal about urging filmmakers to take the DIY approach whenever possible." Why are we building other people’s businesses when we could be building our own," he asked. But even he relies on New Video to get films onto iTunes.

I asked Savage what the #2 digital marketplace is, after iTunes. He said it's Microsoft's Xbox gaming platform.

I asked Rick Allen, CEO of SnagFilms, whether he could share with us the percentage of people who watch streaming films on Snag and later go on to buy the DVD. He said there isn't a good average, but that less-well-known films tend to have a higher "conversion rate" for DVD sales than some of the bigger name docs on the site.

Here's some coverage of the panel from Web TV Wire... IndieWire (owned by SnagFilms, incidentally)... Scott Macaulay at Filmmaker Magazine.

South by Southwest: Panels on DVD, Digital Distribution, and Audience-Building

I'm looking forward to South by Southwest next month, in Austin.

I'll be doing two panels, and also hoping to see two docs made by people whom I've gotten to know: 'RiP: A Remix Manifesto' and 'Winnebago Man.'

I'll also be doing two panels...

On Sunday, March 15th: 'Building Your Audience Online.' The theme here connects directly to my next book, 'Fans, Friends and Followers': how do you build an audience for your work, and ideally get that audience to support you? Panelists include:

Natasha Wescoat, Artist/Blogger, Natasha Wescoat Inc
Jonathan Coulton, Musician
Brett Gaylor, Filmmaker, 'RiP: A Remix Manifesto'
Burnie Burns, Rooster Teeth Productions ('Red vs. Blue')
Markos Moulitsas, The Daily Kos

Then on Monday, March 16th: 'The Future of DVD and Digital Distribution. How long will physical DVD sales remain a viable business (and will Blu-ray help prolong their lifespan)? How are filmmakers selling digital downloads and rentals on iTunes and other outlets, and how do digital revenues stack up? Panelists include:

Matt Dentler, Cinetic Media
Rick Allen, CEO, Snag Films
Gary Hustwit, Director, 'Objectified' and 'Helvetica'
Steve Savage, President, New Video
Morgan Spurlock, Filmmaker, Warrior-Poets

Of course, I'll try to post notes and/or audio afterward. The full SXSW Film panel schedule is here.

I will also be doing the pre-release for my new book, 'Fans, Friends and Followers,' at SXSW. I'll have a few early copies for sale, and will be doing a signing at the SXSW Bookstore on Monday, March 16th at 1 PM.

Hope to see you in Austin!