At Sundance, some new thinking about distribution
From the piece:
“We just want to encourage people to throw the traditional model out the window,” said Michael Mohan, the writer-director of “One Too Many Mornings,” a coming-of-age comedy that had its premiere here on Friday.
Simultaneously, Mr. Mohan let users at OneTooManyMornings.com download the movie for $10 and started selling DVDs for $20. For $35, customers get a DVD, a poster and a piece of the sofa featured in the film. Mr. Mohan is also selling the theatrical rights via the Web site for $100,000. “Forget a bidding war,” he said. “Whoever gets to their laptop the fastest gets it.”
YouTube introduced its long-awaited movie rental option at this year’s festival by offering five Sundance films as soon as they had their premieres. The rentals — including “One Too Many Mornings” and “Bass Ackwards,” another film that bypassed the theatrical window — will cost $3.99.
And for the first time, Sundance will make films available in about 40 million homes through cable and satellite on-demand services simultaneously with premieres. The program, Sundance Selects, includes “Daddy Longlegs,” about being torn between adulthood and childhood.