Recommended: Hugh MacLeod's book 'Ignore Everybody'

One of the great gifts I received this week is Hugh MacLeod's book Ignore Everybody: and 39 Other Keys to Creativity. That's one of MacLeod's cartoons at right (one of my faves).

The book is very much in line with the thinking here at CinemaTech about how creative work will be made in the 21st century, how audiences will be successfully built, and how you can tap into your true vision to create remarkable stuff. A short passage:

Thanks to the Internet, you can now build your own thing without having somebody else 'discovering' you first. Which means when the big boys come along offering you deals, you'll be in a much better position to get exactly what you want from the equation. Big offers are a good thing, but personal sovereignty matters a whole lot more over the long run.

I had a chance to meet MacLeod earlier this month is San Francisco, where he was at a tech conference selling some signed limited edition prints of his cartoons. His blog, Gapingvoid, is here.