[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Thursday, December 13, 2007

Paramount's Direct-to-Net 'Jackass' Release

We can debate whether 'Jackass 2.5,' made up mostly of left-overs from 'Jackass 2,' really counts as a new, stand-alone feature film... but Paramount is claiming that it'll be the first studio feature released first online as an ad-supported streaming program. Later, it'll be available on DVD and as a paid download on iTunes and Amazon Unbox. Essentially, this is experimentation with what would've been a direct-to-DVD release, and the budget for the movie was under $2 million.

It goes up December 19th on Movielink, and on sale as a DVD and on iTunes on December 26th

From the NY Times:

    ...Viacom executives emphasized that this was a stand-alone venture that would pay for itself.

    They described the online premiere as an experiment aimed at gauging the potential revenue streams for studio-produced, longer-form Web material that could take advantage of the consumer appetite for user-generated content.

    “If this works, it could open up and really change the game about additional content that studios can create,” said Thomas Lesinski, president of Paramount Pictures Digital Entertainment. Then again, Paramount executives acknowledged it might not be the fairest test of long-form films, given that the movie, like the TV show, is made up of many short segments, consumable in morsels.

From the Wall Street Journal story:

    The move comes as the studios explore new media in the face of lackluster revenue in traditional outlets. Box-office sales are down about 7% for the holiday season beginning Nov. 2, according to Media by Numbers LLC. DVD sales are down for the year, dropping 1% so far in the fourth quarter, according to Nielsen VideoScan.

    If Paramount can show this tactic brings in revenue, it could become a template for movies aimed at young, Internet-savvy viewers. The original "Jackass," released in 2002, took in $64 million at the domestic box office. "Jackass 2," released in 2006, took in $73 million domestically.

Labels: , , , , , ,