CinemaTech
[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Thursday, February 01, 2007

Blu-ray Disc exec says porn won't tip the scales

Diane Garrett of Variety writes about how the Blu-ray/HD DVD battle is playing out in the adult entertainment industry.

Lately, there has been a flurry of articles suggesting that purveyors of porn could help HD DVD prevail over Blu-ray, since the Blu-ray camp has been a bit hostile to our friends in the San Fernando Valley.

The most interesting comment appears at the end of the piece... I think in about a year, we'll know whether Andy Parsons of Pioneer, was right or wrong:

    Pioneer senior VP Andy Parsons, a spokesman for the Blu-ray Disc Assn., considers porn's reputation as a tech bellwether urban legend. He says the home entertainment biz is vastly different from the early days of VHS, when consumers had no other way of viewing porn at home.

    "Mainstream content is what drives the market, and that comes from studios," Parsons says. "Adult content should be appreciated for what it is, but it is not mainstream and it will not drive the mass market."