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Friday, September 15, 2006

Making and Marketing `Four Eyed Monsters'

Via the blog DVGuru...


A nice piece from Apple.com about Susan Buice, Arin Crumley, and their movie `Four Eyed Monsters,' which is now screening in six cities around the country. They used cutting-edge (but cheap) digital tools to make it, and devised some novel strategies for promoting it (including a popular podcast series). According to the write-up, "the podcasts found a spot on Appleā€™s daily top 100 podcasts and have generated enough word of mouth to get the film into 18 festivals worldwide and screenings in six cities."