CinemaTech
[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Friday, September 15, 2006

Fox uses MySpace (big surprise) to promote `Borat'

Users of MySpace who "friend" the fictitious Kazakh reporter Borat will earn a chance to see a sneak preview of the upcoming Fox movie `Borat.' (Fox and MySpace are both part of Rupert Murdoch's News Corp.) Here's the Forbes coverage and a piece from News.com.


(Of course, freebie sneak previews like this tend to attract about twice as many would-be audience members than the theater can fit.)