Morning news: Ads on YouTube ... Warner's new direct-to-dvd division ... `Snakes' analysis
YouTube is also placing big banner ads at the top of pages, but the site still objects to forcing viewers to watch short "pre-roll" or "post-roll" ads inserted into the videos themselves.
My take on this news: YouTube users don't really care about the division between advertising content and other content on the site, in the same way that TV viewers long understood the delineation between programming and ads (and chose, mostly, to ignore the ads.) On YouTube, the only important distinction is between something that's fun to watch (or something endorsed by a friend) and something that's lame. Lots of advertisers, I predict, will buy time and space from YouTube, only to have users hoot it down.
A related link: GigaOM has a post about why Apple should buy YouTube that is a fun read. I agree that it ain't a bad idea... but I don't think it'll happen, because Steve Jobs doesn't really get the significance of user-generated, grassroots content.
- This seems like a good idea for Warner Bros.: launching a direct-to-DVD business that will crank out 15 movies a year. More movies, and more risk-taking, at lower budgets, is just what the studios need right now. The first release doesn't bode well, though: `Dukes of Hazzard II.'
- Seth Godin has some thoughts about `Snakes on a Plane': even the best marketers need a great product to sell.