Al Gore's Current TV, one year later
...[W]hile Current may have been ahead of the curve on this trend [user-generated content], the next challenge it confronts is tougher: Many in the channel's targeted 18-34 demographic may not be able to afford the premium-tier service of some digital cable systems, where Current is carried. Others may prefer lapping up videos online in YouTube's free-form format rather than on Current's more organized site. Critics continue to ask: Is Current focused on the wrong medium?
Current "caught the (viewer-created content) trend early, but it is kind of surfing by them," said John Higgins, business editor at Broadcasting & Cable magazine, a trade publication for the television industry. "These guys (at Current) had all the right ideas and all the same machinery in place that YouTube did, but they didn't quite do it. Lighting struck 10 feet to the left of them.
"Do you ever hear people say, 'Did you see that video on Current?' No. They say, 'Did you see that video on YouTube?' " Higgins said.