Paramount + Technorati: Adding blogger comments to movie Web sites
Paramount Pictures and Technorati announced a multi-picture deal today to add blogger comments to movie Web sites, beginning with the global warming documentary "An Inconvenient Truth."
You can see how it works here (the blog posts are at the left side of the page).
I wonder whether movie studios will be any more inclined to include negative blog posts on their sites than they are to include negative reviews in their print and TV campaigns...
posted by Scott Kirsner at
5:49 PM
3 Comments:
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