is crowing about this Friday's worldwide premiere of Pixar's `Cars,' which will be held at the Lowe's Motor Speedway in Charlotte, NC. Along with their partners, projector-makers NEC, Christie, and Barco, they're setting up four 115-foot outdoor screens at the race track for about 30,000 audience members. That's a big
premiere. To get the necessary brightness on such large screens, they'll be aiming three digital projectors at each screen. (The images wil be overlaid on one another, rather than tiled.)
More about it here (apparently it's now sold out.) And Goodyear is getting into the promotional fun.