[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Monday, May 22, 2006

`Cars' premiere in Charlotte: Biggest digital debut ever...outdoors

Texas Instruments is crowing about this Friday's worldwide premiere of Pixar's `Cars,' which will be held at the Lowe's Motor Speedway in Charlotte, NC. Along with their partners, projector-makers NEC, Christie, and Barco, they're setting up four 115-foot outdoor screens at the race track for about 30,000 audience members. That's a big premiere. To get the necessary brightness on such large screens, they'll be aiming three digital projectors at each screen. (The images wil be overlaid on one another, rather than tiled.)

More about it here (apparently it's now sold out.) And Goodyear is getting into the promotional fun.


  • THREE synchronized, overlaid 24fps images simultaneously for EACH screen? That in and of itself will be quite the technical feat if they can pull it off - keeping all images perfectly in register, and perfectly in sync as well. I'd expect some blurriness even if they do a "pretty good" job. Yet another example of something that you just could NOT do with film. Oh, but as I think about it, the sync is easy - just feed same image to three projectors. Now, physically aiming them at the same screen and keeping them in register...somewhat of a challenge.


    By Blogger Mike Curtis, at 9:42 PM  

Post a Comment

<< Home