Will more media companies jump in bed with Apple?

Today's announcement that Apple has sold a million videos in the 20 days since it added TV shows, short films, and music videos to its iTunes Music Store seems to have one goal: getting other media companies to participate. It's a surprising stat, especially since video-capable iPods only started showing up in stores in the last week or ten days. So far, Disney/ABC, Pixar, and the record labels are the major suppliers of video content to iTunes.

Now, when's Apple going to get around to renaming its online marketplace the iPod Media Store?