The life and times of Long Island clam-diggers
While theater chains other than Landmark (owned by Mark Cuban and his pal Todd Wagner) have chafed at showing films released this way, Cuban mentioned to me last month in an interview that he'd offer an incentive to other theater chains, cutting them in on one percent of the DVD revenues.
"That’s a new revenue stream that they never got before," Cuban said. "That’s found money. In essence, theatrical has become as much promotion for DVD and other exploitations, and the theatres aren’t rewarded for that."