Imax: A digital transition, and smaller screens
Here's a recent LA Times piece in which Imax's co-chairman says the company is considering sharing more info with consumers about screen size.
And there's this interesting stat in today's NY Times story on Imax:
How did Imax win over Hollywood? For starters, next-generation Imax projection systems, which rely on digital images rather than film, sharply lowered costs. Before digital arrived, a single Imax print of a major Hollywood film could run $60,000, according to Warner Brothers, compared with about $1,000 for a standard print. Imax’s digital prints cost about $500 each
Labels: Brad Gelfond, digital cinema, IMAX, Liemax
7 Comments:
The whole thing has to be a pretty big hit for Imax's brand. Pretty much all of their growth was coming from the renovations. They need to be more aggressive if they want to win over public opinion.
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