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Monday, June 01, 2009

Imax: A digital transition, and smaller screens

I hadn't been following the growing uproar (covered by Variety) over the smaller-size Imax screens that have been going in to multiplexes. There's even a site called Liemax that aims to help you discern "real" (giant) Imax locations from "fake" ones.

Here's a recent LA Times piece in which Imax's co-chairman says the company is considering sharing more info with consumers about screen size.

And there's this interesting stat in today's NY Times story on Imax:

    How did Imax win over Hollywood? For starters, next-generation Imax projection systems, which rely on digital images rather than film, sharply lowered costs. Before digital arrived, a single Imax print of a major Hollywood film could run $60,000, according to Warner Brothers, compared with about $1,000 for a standard print. Imax’s digital prints cost about $500 each

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