With No Promotion, New Soderbergh Film Debuts on Amazon.com
Steven Soderbergh's 'The Girlfriend Experience' appeared as a $9.99 online rental on Amazon this week, three weeks before its theatrical debut. Variety blogger Ben Fritz asks why Magnolia, the pic's distributor, isn't making more of a fuss. Ben writes:
The first news of the digital release showed up on Gizmodo.
If you're going to break the rules, piss of a bunch of big theater chains, and try to reshape the way entertainment is distributed, why not make a stink about it? There's nothing worse than rebelling in a way that people don't notice, or even care.
The first news of the digital release showed up on Gizmodo.
Labels: Ben Fritz, Gizmodo, Magnolia, release windows, Steven Soderbergh, The Girlfriend Experience
posted by Scott Kirsner at
11:57 AM
5 Comments:
It iwll be interesting to see how this marketing strategy pans out for him.
By
Krisj, at 3:40 PM
I noticed that this movie was available in an in-hotel pay-per-view menu a few days ago, so they're also distributing it via that route too.
By
Unknown, at 3:45 PM
just because it's magnolia pictures does not mean that it is guaranteed a theatrical window. They will obviously get a small one through Landmark, which is also connected with Magnolia through Mark Cuban; however, it may have not been a favorite at showest (where the real deals are made in exhibition) and thus it failed to get a releasing deal.
There's only so many screens and its not the studios, believe it or not that get final say on what goes on the screen...it's the exhibitors. They own the theaters...they have the final word.
By
David Geertz, at 7:58 PM
stealth marketing? trying to work out if this is a deliberate strategy to generate interest or trying not to annoy the cinema chains strategy
By
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