[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Wednesday, May 06, 2009

With No Promotion, New Soderbergh Film Debuts on

Steven Soderbergh's 'The Girlfriend Experience' appeared as a $9.99 online rental on Amazon this week, three weeks before its theatrical debut. Variety blogger Ben Fritz asks why Magnolia, the pic's distributor, isn't making more of a fuss. Ben writes:

    If you're going to break the rules, piss of a bunch of big theater chains, and try to reshape the way entertainment is distributed, why not make a stink about it? There's nothing worse than rebelling in a way that people don't notice, or even care.

The first news of the digital release showed up on Gizmodo.

Labels: , , , , ,


Post a Comment

<< Home