Warner Bros. & the Internet
What's most interesting about the article is that Warner Bros. executives either aren't talking much about creating original content for the Internet ... the reporter didn't ask ... or the info simply didn't wind up in the story.
Instead, it sounds like Warner Bros. is mainly focused on using the Internet to distribute movies and TV shows. They're also a bit obsessed, like all studios, with stopping digital piracy.
Tim Arango writes:
The future, most agree, is seamless distribution of films to television using Internet technology. But the big question facing Hollywood is, how far off is that future?
That transition will be, and is, wrenching because studio executives must walk a fine line between preserving the traditional business, which still amounts to a vast majority of revenue and profits, and experimenting with new ways of distribution.
What about new ways of creating content? While 'The Dark Knight' is going to be one of the biggest big-budget hits of all time, there must be ways of telling stories for the Web and mobile devices that don't require a $185 million up-front investment (and that's before marketing).
No?
If Warner Bros.' top execs aren't thinking hard about that opportunity, I'd say that leaves a pretty big opening for independent content creators, wouldn't you?
Actually, there is a Warner Bros. venture to create original content for the Web, but it hasn't been making many waves since it started two years ago. It's called Studio 2.0. Here's one example of what they've done. Another project, T Works, was supposed to launch this spring, but is still "coming soon."
Here's an earlier Times article about Warner's original content creation efforts. Perhaps the highest-profile effort so far has been the 10-episode series Viralcom. On YouTube, the ten episodes have about 900,000 views altogether.
Labels: digital distribution, Internet video, piracy, The Dark Knight, Time Warner, Warner Bros.
6 Comments:
Gee,
Jeannie Tate = a show about making a TV show in a minivan.
Viralcom = a show about making web shows.
Can we please get some originality here? Waitress?
By
Cunningham, at 10:51 AM
This comment has been removed by the author.
By
Unknown, at 3:44 AM
Hi Scott,
I just finished your blog post 'Warner Bros. & the Internet' and your book, and had to respond. In the book, each advance in motion picture production, from sound to color to widescreen to digital, has led to a richer, more immersive experience -- elevating the game. Movies are generally about taking us away from the ordinary, and there are few better recent examples of that than 'The Dark Knight'.
The online projects aren't taking off because they are going the wrong direction. The 'Jeannie Tate' show doesn't provide much in the way of escapism, and it feels like something that its own creators would make excuses about. I think the execs believe that 'online' is a diminutive term. What the online world really needs is some shows that step up to the plate and kick some a**.
I admit a vested interest in this; we at Lightcraft build systems that I think are going to elevate the game of smaller budget productions. My hope is that these shows will eventually have the best of both worlds: the risk taking nature of the indie and the polished look of larger productions. Will the scope equal 'Dark Knight' levels? No. However, we can do far, far better than the current anemic offerings, and compensate for the slight drop in production value with elevated levels of creative risk-taking in the story creation and acting. After all, the real showstopper in 'Dark Knight' was pretty much Heath Ledger and $50 worth of theatrical makeup.
This is what I term the 'elevation of the indie', and this is where I see online content jumping into the fray -- it will become the high risk startup of the movie industry. To win, however, online has to come in swinging instead of shuffling.
-Eliot
www.lightcrafttech.com
By
Unknown, at 3:50 AM
^^Thanks!!
徵徵徵婚前徵信徵婚姻感情徵大陸抓姦徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵外遇抓姦法律諮詢家暴徵婚前徵信尋人感情挽回大陸抓姦離婚徵徵工商徵信徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵婚前徵信外遇抓姦感情挽回尋人大陸抓姦離婚家暴徵徵工商徵信法律諮詢徵徵徵跟蹤徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵工商徵信徵徵婚前徵信感情挽回外遇抓姦法律諮詢家暴尋人大陸抓姦離婚徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵大陸抓姦徵外遇徵徵徵尋人徵徵家暴徵徵徵徵徵徵徵徵徵工商徵信法律諮詢家暴感情挽回大陸抓姦外遇婚前徵信離婚徵徵尋人徵徵徵徵徵徵徵徵徵徵徵徵工商徵信徵徵徵徵徵徵外遇抓姦法律諮詢家暴婚前徵信大陸抓姦尋人感情挽回徵徵徵徵徵徵徵徵徵徵外遇抓姦婚前徵信感情挽回尋人大陸抓姦工商徵信法律諮詢離婚家暴徵徵徵徵徵徵徵徵徵徵徵徵徵徵工商徵信外遇抓姦法律諮詢家暴婚前徵信尋人感情挽回大陸抓姦離婚徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵婚前徵信工商徵信外遇抓姦尋人離婚家暴大陸抓姦感情挽回法律諮詢徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵離婚感情挽回婚前徵信外遇抓姦家暴尋人徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵工商徵信外遇抓姦法律諮詢家暴婚前徵信尋人感情挽回">徵大陸抓姦離婚徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵婚前徵信工商徵信外遇抓姦尋人離婚家暴大陸抓姦感情挽回法律諮詢徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵徵
By
Anonymous, at 2:00 AM
I like play online game, I also gw gold and GuildWars Gold, the Guild Wars Gold is very cheap, and use the GuildWars money can buy many things, I like cheap gw gold, thanks, it is very good.
I like play online game, I also buy habbo gold and habbo credits, the habbo gold is very cheap, and use the habbo coins can buy many things, I like cheap habbo credits, thanks, it is very good.
By
Anonymous, at 1:13 AM
cheap wedding gowns
discount bridal gowns
China wedding dresses
discount designer wedding dresses
China wedding online store
plus size wedding dresses
cheap informal wedding dresses
junior bridesmaid dresses
cheap bridesmaid dresses
maternity bridesmaid dresses
discount flower girl gowns
cheap prom dresses
party dresses
evening dresses
mother of the bride dresses
special occasion dresses
cheap quinceanera dresses
hot red wedding dresses
By
Anonymous, at 10:35 AM
Post a Comment
<< Home