CinemaTech
[ Digital cinema, democratization, and other trends remaking the movies ]

AD: Fans, Friends & Followers

Wednesday, July 23, 2008

Google's CEO on His Deals With Lionsgate and Seth Macfarlane

Interesting coverage from Ad Age of a recent talk given by Google CEO Eric Schmidt at the magazine's annual Madison and Vine conference in Beverly Hills. Google, obviously, is betting that advertising will support entertainment content on the Net... the company tried (and failed) to do paid downloads with its Google Video site.

Salient quote:

    "The [entertainment] entrepreneurs -- and there are plenty of entrepreneurs here -- who will be most successful will be the ones who embrace the new technology with clever approaches. They won't just copy the old models; they'll come up with new ways of both making money, but also building brand. Seth [Macfarlane of 'Family Guy'] is a good example."

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