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Tuesday, August 28, 2007

Susan Sarandon Explains Digital Cinematography to You ... 'Manufacturing Dissent' Debuts on AOL ... CNET Q&A with MPAA Piracy Exec

- So apparently the Wachowski brothers are doing something innovative with the digital cinematography on their next project, which a live action version of the cartoon 'Speed Racer'. Will you understand exactly what they're up to by reading this interview with actress Susan Sarandon? Probably not.

- AOL is making 40 minutes of the doc 'Manufacturing Dissent' available online for free. It's a somewhat critical profile of Michael Moore that played at South by Southwest; it felt toothless and overly-long to me when I saw it there... but maybe a 40-minute cut is an improvement.

What's the business model? Ads will be shown throughout the online version, and the distributor (Liberation Entertainment) hopes that when the DVD is released on November 6th, the online marketing will help. (November is a long way from August, guys...) Video can be found here.

- CNET interviews Dean Garfield, an attorney (no surprise there) who is the MPAA's chief strategy officer. (I interviewed Garfield in LA a year or so ago, and his responses to my questions were so milque-toasty I never did anything with it. A shame Jack Valenti is no longer around to give him some media training.) Here's a sample exchange:

    CNET: What kind of technologies are you guys using to help prevent piracy?

    Garfield: We're at the point where technology provides real opportunity, and it's not just down the road, but today. We're conducting requests for proposals in conjunction with MovieLabs around content recognition technologies. (MovieLabs is a company started by the six major studios to develop technologies that can help distribution of film.)

    That testing is still ongoing, but the reports are that the technology really works. It is really effective. You can distinguish one piece of content versus another. That's real potential for monetizing and filtering out copyright content. Technology gives us real opportunities to give consumers what they want while also protecting the investment.

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