What Percentage of Worldwide DVD Purchases Take Place at Wal-Mart?
We all know Wal-Mart is a powerful retailer in every category, with 7000 stores worldwide.
But who'd have thought Mr. Price-Slashing Smiley Face is responsible for about 40 percent of all DVD sales?
That tidbit appears in a Wall Street Journal story today, about an exec who's leaving Wal-Mart to join DreamWorks Animation.
When it comes to CDs, Wal-Mart is only responsible for 16 percent of worldwide sales.
Labels: DreamWorks Animation, DVD, Wal-Mart
posted by Scott Kirsner at
7:28 AM
3 Comments:
Every one of the studios rightfully listens to what the world's biggest retailer has to say about how people are buying their DVDs.
WalMart is one of the only major retailers outside of BestBuy that has the clout to ask for exclusives. Their discounts are deep and if you can get your movie some shelf space in their chain you CAN succeed.
I've been lucky enough to have two of my movies in WalMart,and while I didn't make a ton of money on each DVD there were a ton ordered and sold. You have to be prepared for that...
By
Cunningham, at 12:35 PM
We had a helluva time getting funds to make Wal-Mart: The High Cost of Low Price because of this fact. Everyone was afraid Wal-Mart would refuse to carry their other DVDs.
By
Jim Gilliam, at 9:06 PM
Is that the whole world as in "the whole of planet earth", or world-wide as in "in all 50 states" ?
By
Matt Connolly, at 5:20 PM
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