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Tuesday, August 14, 2007

i-Caught: Internet videos on primetime TV

Back in June, I spoke with Jason Schlosberg, a Washington, DC attorney who occasionally writes for the Film Arts Foundation magazine. We talked about some of the options for monetizing an incredible safari video shot by a friend of Jason's, which had achieved viral success on YouTube (13 million views and counting.)

Now, Jason has licensed the clip to ABC for a new show called i-Caught; it's reviewed in the NY Times today, and airs on ABC tonight. We'll see how well Internet videos work in this broadcast context; it's an idea that has been tried before on cable, but never on primetime TV.

And it'll be tempting, tomorrow morning, to see whether Schlosberg's clip on i-Caught attracts more viewers on TV than it did on YouTube -- even though it'll clearly generate more money for him and his friend.

(The safari clip, "Battle at Kruger," is below - if you're squeamish, you may want to skip it.)

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