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AD: Fans, Friends & Followers

Wednesday, May 30, 2007

New survey data on movie downloading behavior

Toronto-based Solutions Research Group surveyed 1,230 Americans earlier this month, and found that:

    - Only 8 percent have paid to download a movie (up from 5 percent in October 2006)
    - 30 percent of iTunes users have visited the movie section of the store. Among visitors to and, 10 percent and 8 percent, respectively, have visited the movie areas of those sites.
    - A third of all Netflix members use Netflix's "instant viewing" feature to watch movies (or parts of movies)
    - Among other movie download sites, 9 percent of survey respondents had visited, 8 percent had visited, 5 percent had visited, and 5 percent had been to

A PDF summary of the survey results is here.

(Via Movie Marketing Blog)

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