New survey data on movie downloading behavior

Toronto-based Solutions Research Group surveyed 1,230 Americans earlier this month, and found that:

- Only 8 percent have paid to download a movie (up from 5 percent in October 2006)
- 30 percent of iTunes users have visited the movie section of the store. Among visitors to Amazon.com and WalMart.com, 10 percent and 8 percent, respectively, have visited the movie areas of those sites.
- A third of all Netflix members use Netflix's "instant viewing" feature to watch movies (or parts of movies)
- Among other movie download sites, 9 percent of survey respondents had visited Movielink.com, 8 percent had visited BitTorrent.com, 5 percent had visited Vongo.com, and 5 percent had been to CinemaNow.com.

A PDF summary of the survey results is here.

(Via Movie Marketing Blog)