New Edition of 'The Future of Web Video' is Out

Just wrapped up a major update to my book, 'The Future of Web Video,' barely in time for the South by Southwest Film Festival, and some other fun events I'll be involved with this spring.

What's new? There's updated info about the iTunes Store slowly opening to independent content and YouTube's plans to start sharing revenue with creators; updated stats and forecasts; changes to the overview of sites that help indie producers make money; and new interviews with Metacafe co-founder Arik Czerniak, filmmaker Lance Weiler, and Kent Nichols, the co-creator of the popular "Ask a Ninja" video series. If you don't have a copy yet, either in annotatable paperback form or as a bevvy of fast-downloading digital bits, now's the time.

The new table of contents is below.

Table of Contents

Tuning in to the Future of Web Video

Web Video: Opportunities and Challenges (Chart)

> The Revenue Equation

Getting Paid: Sites that Help Indie Producers Make Money (Chart)

Perspective: Steven Starr, Co-founder and CEO, Revver

Perspective: Arik Czerniak, Co-Founder, Metacafe

Perspective: Kent Nichols, Co-Creator, "Ask a Ninja"

> Going Viral

Perspective: JibJab Media Co-Founder Gregg Spiridellis

Perspective: Fritz Grobe, Co-Founder of Eepybird and Co-Creator of “Extreme Mentos and Diet Coke Experiments”

Conversation: “Evolution of Dance” creator Judson Laipply

Perspective: Ahree Lee, Experimental Video Artist

> Beyond the PC

Web Video on TV: Reaching the Couch Potato Audience (Chart)

Perspective: Jeremy Allaire, Founder and CEO, Brightcove

Conversation: Jim Barton, Co-Founder and CTO, TiVo

Perspective: Shawn Strickland, Vice President, Verizon FiOS TV

Can You See Me Now? Crossing the Cellular Chasm

> Movies

Perspective: Waterborne director Ben Rekhi on Web Feature Films

Conversation: Writer-Director Lance Weiler

Perspective: Joe Swanberg, Independent Film Director

Conversation: Jonathan Rothbart and Stuart Maschwitz, Co-Founders of The Orphanage

> Advertising

Conversation: Steve Hayden, Vice Chairman of Ogilvy & Mather Worldwide

Conversation: Jeff Lanctot, Vice President, Avenue A | Razorfish

Conversation: Andrew Robertson, CEO of BBDO Worldwide

Perspective: Jamie Tedford, SVP of Marketing and Media Innovation, Arnold Worldwide

> Data and Predictions

Surveys, Stats, and Forecasts
- Advertising
- Discovery
- Mobile video
- Payment
- Sharing
- Viewing habits
- Atom Entertainment's 15 Most Popular Videos of All Time

Visions of What’s Ahead
- Viral video
- Playing Web video on television
- Amateur vs. professional content
- High-def
- Piracy
- Advertising, measurement, and tracking
- Transitions and transformations

> Back Matter

Glossary

Recommended Reading

Blogs and Other Resources

Author Bio

A Note on Sources